{"id":111144,"date":"2024-11-22T11:03:37","date_gmt":"2024-11-22T17:03:37","guid":{"rendered":"https:\/\/snapraise.com\/?p=111144"},"modified":"2025-07-22T14:52:04","modified_gmt":"2025-07-22T19:52:04","slug":"personal-branding-for-students","status":"publish","type":"post","link":"https:\/\/www.snapraise.com\/blog\/personal-branding-for-students\/","title":{"rendered":"Personal Branding for Students and Social Media"},"content":{"rendered":"<h2>How Personal Branding Before Social Media Can Help Students Develop.<\/h2>\n<ul>\n<li>Despite social media\u2019s prominence, not many people know how to effectively use it in a positive way \u2014 especially young students.<\/li>\n<li>Understanding one\u2019s own values, goals, and how to achieve those goals, is key to not only branding but growth as a person as well.<\/li>\n<li>Goals and values evolve over time, but students who understand how to define them will still find success.<\/li>\n<\/ul>\n<hr \/>\n<p>Part of being a successful leader is building valuable relationships and providing meaningful learning opportunities. Opinions on social media and its role in the world are mixed, but for better or worse, more and more athletes are focused on growing their brand as they are their in-game performance, which presents an opportunity for leaders to teach a valuable lesson. <\/p>\n<p>As the president and CEO of Triple Threat Leadership, Dr. Scott Grant is finding ways for coaches and program leaders to help their students grow into confident and capable adults through the lens of social media and personal branding. <\/p>\n<p>Below are five steps that leaders everywhere can use to help their students navigate social media and learn more about themselves in the process. <\/p>\n<hr \/>\n<h3>Identify Your Personal Brand<\/h3>\n<p>With years of educational experience on his resume, Dr. Grant has pondered the social media issue constantly. Trying to figure out how to best help his students led Dr. Grant to, in his words, \u201creally be the positive personal branding social media guy.\u201d <\/p>\n<p>\u201cMy students at the time were having massive issues with social media. I just started realizing, we would come back from these presentations and the students would go, \u2018well they told us like what not to do, and if we do this we\u2019re gonna go to jail blah blah blah.\u2019 And they said, \u2018So what are we supposed to do?\u2019 And I\u2019m like yeah, no one\u2019s teaching you this thing.\u201d <\/p>\n<p>After this realization, Dr. Grant created an approach that revolves around, \u201cHelping people start to understand how to view the world and the impact that they want to have, using branding as that main focus.\u201d In Dr. Grant\u2019s eyes, a student\u2019s \u201cbrand\u201d is tied to their values and goals. Knowing this, he shaped his process to help students identify their goals. <\/p>\n<p>\u201cI try to teach people, \u2018let\u2019s start to identify who you wanna be.\u2019 What do you want the experience on the other side of you to be, and then how are you going to activate that? How are you going to bring that to life every single day and really get into the weeds of like what does that look like?\u201d <\/p>\n<p>At such a young age, students typically don\u2019t think about these things, which leads to social media missteps, and a lack of development. Having a clear goal and actionable steps towards it will keep students motivated and focused on growing. <\/p>\n<hr \/>\n<h3>Make a Personal Branding Plan<\/h3>\n<p>Dr. Grant says, \u201cIf I ask you what the purpose for using social media is, you need to be able to tell me. If I ask you what your plan is on what you\u2019re gonna post, how often you\u2019re gonna post, you need to be able to tell me. If I ask what\u2019s the value that you provide to yourself and other people, there needs to be something that you can write down.\u201d <\/p>\n<p>At this point in their lives, students generally have not answered the questions of who they want to be and what they truly care about. By making them actively think about these questions will get the gears turning and benefit them down the road more than just general warnings about, \u201cbeing stupid and getting into trouble,\u201d as Dr. Grant notes. <\/p>\n<p>Genuinely motivating students requires a different approach to leadership \u2014 a more meaningful reason than a \u201ccarrot on a stick.\u201d  <\/p>\n<hr \/>\n<h3>Be Present for Students<\/h3>\n<p>Students will still need leaders to turn to to help them answer these questions. Like his students, Dr. Grant has three questions that he turns to in order to gauge his own leadership. <\/p>\n<p>\u201cI think, in general, people that are in leadership capacities and make the biggest impact truly have a service [mindset]. How are we helping evolve our people? How are we getting people better? How am I supporting the people?\u201d <\/p>\n<p>Actively checking in with your students as they define who they want to be will help everyone involved. The student gets an adult\u2019s insight into a question that they don\u2019t have enough life experience to easily answer, and the leader learns what their students may or may not respond to, and can adjust their leadership views as such. <\/p>\n<hr \/>\n<h3>Taking Action<\/h3>\n<p>Through Triple Threat Leadership\u2019s \u201cBranding of ME\u201d course, Dr. Grant walks students through his \u201cD2A2\u201d process: Dream, develop, activate, amplify. Dr. Grant\u2019s D2A2 process features several activities for students to complete that aim to help students become mindful and purposeful when using social media, even if their goals and values change. <\/p>\n<p>\u201cIf they walk into using social media the way that they\u2019re interacting with people, it\u2019s now at the front of their brain like, \u2018okay this is who I want to be,\u2019\u201d says Dr. Grant. \u201cWhat I\u2019ve found is that kids love going through these activities because at the very end, they literally have created a framework for who they want to be, how they want to present that, and what it\u2019s going to look like.\u201d <\/p>\n<p>The D2A2 process features activities that encourage self-reflection and teach students how to navigate different scenarios that may set them back on their journey. <\/p>\n<hr \/>\n<h3>Stay Consistent<\/h3>\n<p>Like with any other habit, mastering these tips will require consistent and thoughtful practice. Driving his point home, Dr. Grant says, \u201cit\u2019s like novocaine\u2014give it a little bit [of time], it\u2019ll work,\u201d quoting Denzel Washington as Herman Boone from Remember the Titans.  <\/p>\n<p>Modeling consistent energy and passion in challenging work of self-reflection and exploring personal values is what helps students persevere through any frustrations they may face not just in this process, but in any aspect of their lives.  <\/p>\n<p>While one can argue the importance of personal branding for students, ultimately it\u2019s about defining one\u2019s own values and who you would like to be, and actively working towards these ideals. By helping students answer just a few questions, leaders everywhere can prepare their students for social media success. <\/p>\n<hr \/>\n<p><em>You can help your peers (and by extension, their students) by sharing this conversation with your fellow leaders. Ask them to read Dr. Grant&#8217;s Guide to Personal Branding for Students, and see what they think about the D2A2 approach.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"How Personal Branding Before Social Media Can Help Students Develop. Despite social media\u2019s prominence, not many people know how to effectively use it in a positive way \u2014 especially young students. Understanding one\u2019s own values, goals, and how to achieve those goals, is key to not only branding but growth as a person as well&#8230;.","protected":false},"author":400,"featured_media":113638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[145],"tags":[141,142,155],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personal Branding for Students and Social Media | Snap! 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