{"id":113003,"date":"2025-05-23T13:58:23","date_gmt":"2025-05-23T18:58:23","guid":{"rendered":"https:\/\/snapraise.com\/?p=113003"},"modified":"2025-05-23T13:58:23","modified_gmt":"2025-05-23T18:58:23","slug":"dr-scott-grant-on-name-image-and-likeness","status":"publish","type":"post","link":"https:\/\/www.snapraise.com\/blog\/dr-scott-grant-on-name-image-and-likeness\/","title":{"rendered":"Dr. Scott Grant on Name, Image, and Likeness"},"content":{"rendered":"<h2>We discuss the complexities of NIL for student athletes, ADs, and schools, as well as share insights from Dr. Grant on how to prepare your community for navigating NIL.<\/h2>\n<ul>\n<li>Name, Image, and Likeness hasn&#8217;t already tricked down to the High School level everywhere but, it&#8217;s coming.<\/li>\n<li>NIL is unique depending on your state athletic association &#8211; check with your governing body before supporting any NIL activity.<\/li>\n<li>Make a plan for how you will educate your coaches, student-athletes, and parents.<\/li>\n<\/ul>\n<hr \/>\n<p>We recently hosted Dr. Scott Grant, a former Athletic Director who is dedicated to helping people understand Name, Image, and Likeness (NIL) at the high school level. We discuss the complexities of NIL for student-athletes, Athletic Directors, and schools, as well as share insights from Dr. Grant on how to prepare your community accordingly.<\/p>\n<hr \/>\n<h3>Q: Dr. Grant, can you get us started by setting the table with a basic understanding of NIL&#8230;<\/h3>\n<p><b>Dr. Grant:<\/b> In essence, NIL stands for name, image, and likeness. It\u2019s technically a person\u2019s ownership and right of publicity, which is a legal concept that refers to a person\u2019s ability to own their name and image. When the NCAA passed this rule, it meant that student athletes could monetize themselves in a way.<\/p>\n<p>Everything from the college level tends to trickle down, so it wasn\u2019t long before we started to see how NIL would apply itself in a high school setting. High school state associations govern each state differently, so each state can potentially exercise different NIL rules. For example, California has had NIL ability for a long time because they\u2019ve had youth actors and policies related to children in entertainment.<\/p>\n<p>However, for a lot of these state associations, NIL goes somewhat against one\u2019s basic amateurism policy. So, many state associations didn\u2019t have an NIL policy, just an amateurism policy dictating if a kid was or was not allowed to make money or if they could earn up to a certain amount, and so on. Questions arose, such as, who has the jurisdiction to clarify these policies and determine what is or is not allowed? Can you delineate between a kid making money because they\u2019re a student athlete or have a big social media following?<\/p>\n<p>That puts schools and state associations in an interesting position, having to negotiate between maintaining the purity of a high school athletic program and amateurism while also understanding that this legal concept of NIL is continuing to be pushed on kids. At this point, the concept has been exposed to various lines of thought and conversation, but at its core, it\u2019s really a legal concept about a kid\u2019s ownership and right of publicity.<\/p>\n<hr \/>\n<h3>Q: So, what should Athletic Director\u2019s do about NIL?<\/h3>\n<p><b>Dr. Grant:<\/b> You have to think about three things. Number one, consider how you\u2019re educating stakeholders. At the high school level, there are even more stakeholders than at the college level because you have coaches, administrators, as well as other school employees who have no real knowledge of NIL. Additionally, you have student athletes and their parents, especially because you\u2019re dealing with minors who cannot enter contracts.<\/p>\n<p>It\u2019s also important to be wary of external factors such as businesses in your community. Let\u2019s say a great player walks into their local McDonald\u2019s and is offered a deal of free food in exchange for every touchdown. The reality is that\u2019s illegal, because you can\u2019t pay for performance. However, if that business wanted to make that kid a spokesperson because he\u2019s a great ambassador, that\u2019s awesome.<\/p>\n<p>The second thing you must think about is your process and plan. Such as, if you have to submit an NIL to a school personnel, who is that going to be? It\u2019s important to start identifying what available resources you\u2019ll have in place and what it will look like if a kid signs a deal. You\u2019re almost implementing a code of conduct by having a process to follow for NIL agreements, which will ensure you avoid breaching state rules.<\/p>\n<p>The third thing to consider is a more comprehensive educational plan \u2013 the bigger picture in relation to NIL. How are you providing students with an applicable education? Are you teaching personal branding through social media? Are you covering financial literacy and legal contracts so that these kids understand perpetuity and exclusivity clauses are not a positive thing? Are you teaching children about taxes? Realistically, if you propose these lessons to a principal, they will ask how it benefits the rest of the student body. So, it\u2019s crucial to think about how you can integrate these key life concepts into the curriculum you already have.<\/p>\n<hr \/>\n<h3>Q: What are some of the dangers for high school athletes and Athletic Director\u2019s when it comes to NIL?<\/h3>\n<p><b>Dr. Grant:<\/b> The hardest part about NIL is that every state is unique. There\u2019s not a lot of oversight in place because every state association changes their policy in a different way, big or small. It becomes very difficult for Athletic Directors to see these shifts and know the specific ins and outs for the state they\u2019re in. When these policies undergo changes or shifts there\u2019s often very few, if any, formal updates or announcements about the process.<\/p>\n<p>If a kid approaches me as an Athletic Director because they are interested in signing a deal, I\u2019m going to be wary. We want to avoid trouble. This circles back to my answer to your previous question, where I touched on that education piece. People don\u2019t necessarily understand what NIL looks like in their specific state or at their specific school and how that process moves forward, which is a key concern.<\/p>\n<p>Dr. Scott Grant is passionate about helping program leaders plan and prepare to equip their students with skills for navigating NIL. Learn more from him and his approach to leveraging personal branding and social media for leadership development at <a href=\"https:\/\/nileducation.substack.com\/\">www.nil-education.com<\/a> or <a href=\"http:\/\/www.triplethreatleadership.com\">www.triplethreatleadership.com<\/a>.<\/p>\n<hr \/>\n<p><em>Share what you learned about NIL with your network. The more ADs and coaches are informed, the better we can guide student-athletes, their families, and programs through the new impacts of NIL.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"We discuss the complexities of NIL for student athletes, ADs, and schools, as well as share insights from Dr. Grant on how to prepare your community for navigating NIL. Name, Image, and Likeness hasn&#8217;t already tricked down to the High School level everywhere but, it&#8217;s coming. NIL is unique depending on your state athletic association&#8230;","protected":false},"author":400,"featured_media":113008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[145],"tags":[161],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dr. Scott Grant on Name, Image, and Likeness | Snap! 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