{"id":82087,"date":"2022-11-01T00:00:00","date_gmt":"2022-11-01T00:00:00","guid":{"rendered":"https:\/\/www.schoolcnxt.com\/2022\/02\/09\/communication-report-card-and-data\/"},"modified":"2023-04-12T01:49:24","modified_gmt":"2023-04-12T01:49:24","slug":"communication-report-card-and-data","status":"publish","type":"post","link":"https:\/\/www.snapraise.com\/blog\/communication-report-card-and-data\/","title":{"rendered":"Your School’s Communication Report Card"},"content":{"rendered":"

Are you able to see which guardians have seen a message or who has not engaged in a while? If you can’t, you are missing valuable insights that only a data-driven approach can give you.<\/p>\n

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\nClick here to download a PDF of the Communication Report Card<\/a><\/p>\n

Why communication data is important<\/strong><\/h2>\n

With all the information schools share with families and the community, school leaders must take on the role of marketing and communications professionals as much as they have taken on the role of education experts. One of the most valuable tools that someone in marketing or communications has at their disposal is data and analytics. This allows them to see what\u2019s working and what isn\u2019t in their communication efforts. Schools and districts often lack this tool.<\/p>\n

There is no comprehensive way to develop data-based communications strategies and campaigns if schools are not collecting data. While many schools track data about what is being communicated (messages sent, robocalls made, etc.), they aren’t measuring the engagement with these communications.<\/p>\n

You need to know who is opening and reading messages, who isn\u2019t, who isn\u2019t even receiving them (and why). You need insights into when the message is being read, how it’s being read, and into what languages the messages are being translated. This data highlights the commonalities and differences between those who are engaging and those who are not, which assists schools and districts in bridging the communication gap. Without this descriptive data to refer to, communications strategies are nothing more than shots in the dark. Schools and districts spend a considerable amount of money and time on communications efforts each school year, but they have no data to help them determine if both were well spent. A data-driven communication platform removes the gamble and validates the funding and time invested in the solution.<\/p>\n

What data can do for your school’s communication strategy<\/strong><\/h2>\n

Collecting and analyzing data can provide your school with actionable insights that will help improve your communications strategies. A data-driven application can help you:<\/p>\n